Midlands African Chamber Creative Project: Storytelling for Community Impact

This project focused on crafting strategic storytelling materials for the Midlands African Chamber, including a press release, social media content, and blog writing. I developed messaging that highlighted small-business owners, community engagement, and the Chamber’s mission to expand economic opportunity. This work strengthened my skills in writing, design, and producing clear, intentional communication for real organizations.

As part of a semester-long creative project, I worked with the Midlands African Chamber to support their communication efforts through storytelling, design, and strategic writing. The goal was to highlight the Chamber’s impact, elevate the voices of local entrepreneurs, and create materials that reflected their mission of economic empowerment.

I produced a press release, two blog posts, and mock social media graphics that aligned with their brand and ongoing initiatives. This project allowed me to combine writing, design, and community-focused communication in a way that felt meaningful and real.

Key Deliverables

Press Release

A professional announcement spotlighting Chamber initiatives, written in clear AP-style language.
Press Release 2024.pdf

Blog Post #1

A story-driven piece focusing on small-business support and community connection.
Creative Project Blog Post #1

Blog Post #2

A continuation of narrative storytelling about entrepreneurs, programs, and personal impact.
Creative Project Blog #2

Mock Social Media Posts

A set of branded graphics for Instagram and Facebook promoting upcoming events, highlights, and community stories.
Mock Up Social Media Posts.jpg

Lessons Learned

This project taught me how to produce communication materials for a real organization instead of a classroom prompt. I learned how to write for external audiences, how to balance clarity with storytelling, and how design supports a message rather than distracts from it. I also strengthened my ability to collaborate with community-centered missions and communicate in a way that respects people’s experiences.

Skills Demonstrated

  • AP-style writing

  • Brand-aligned messaging

  • Graphic design

  • Social media strategy

  • Research

  • Editing

  • Storytelling

  • Community-focused communication